Conversion rate is a measure of your ability to persuade visitors to take the action you want them to take. It’s a reflection of your effectiveness and customer satisfaction. For you to achieve your goals, visitors must first achieve theirs. There are several ways you can use this metric to improve your performance. For example you can monitor the path visitors take when navigating your website and see which paths lead to sales and find out why. One of our key strengths here at SoliTech is to help our customers really make sense out of this and other metrics and convert this data into measurable performance gains.

To truly measure a gain in performance, first we need to determine where your website stands now and then set realistic goals to where it can go. The table below shows the conversion rates broken out by industry and gives a fairly good indicator of where your conversion rate should be at.

Now that you know where your website should rank, it is time to take action! Stop wasting the traffic you worked so hard to get in the first place and start giving your customers what they are looking for and start increasing your online success.

A good example would be bands and their use of MySpace profile pages. An up and coming band is looking to do two main things, get their music out there and grow their fan base. MySpace does an excellent job of this by offering an easy to use interface to edit your profile page and upload songs. The main draw is that bands will be instantly part of a community of millions and can have an attractive looking “website” in just a few short hours. MySpace also offers custom URLs so it is easy to remember and easy to distribute to your fans.

There are a number of other reasons why bands choose this route so you ask why don’t I just create a page for my business? Because of the crowd using MySpace. Although the millions of high school students and younger are exactly what a growing band needs, they may not be interested in your company and you may not want your company associated with them either. For a more sophisticated crowd you can try Facebook, but then again, it all depends on what you are looking to do online and who you are looking to engage.

Facebook, Twitter, LinkedIn etc. will tell the same story, they have a great set of tools for doing a certain activity online, you just have to decide if it is what will grow your brand best. Keep in mind that unattended Facebook pages will cause you more harm then good in the long run. So in short, yes, you can be very successful just using the social tools mentioned above as long as you use them the right way.

I think what really matters is your Click Conversion Rate (CCR). How many people who come to your website end up reaching for their valet. How many of them are willing to buy your product during their first visit to your website? Depending on what you sell, how many people are willing to give out their hard earned dollars on something they may never have seen in person. Your site must be able to accomplish this at a high rate or else it doesn’t matter how much traffic you get, you will never make much money.

Today, the sky is the limit as far as advertising costs go. You can spend as much as you like on pay per click, banner ads, or social media campaigns. Each visitor can cost you anywhere form a few cents to over a dollar. What good will all this traffic do if the majority of them bounce, meaning they click once to your website and leave right a way, or click around a few times, get bored, then leave. On average, if a new browser comes to your site, you will only have a few seconds to capture their attention and convince them that your company’s product is exactly what they need.

To get your click conversion rate for the month, you just divide the monthly amount of visitors you have with the number of sales you get. These numbers are easy to get if you use some sort of tracking software on your site. There are several free services you can use that help you track your progress and measure all kids of useful metrics.

A well optimized website should be able to get their clicks to convert at a rate of 1-4% depending on what they sell. Niche websites will get even better. If the site is very well optimized for a very specific niche, you can get 10% or better. Just think of what this will do to your advertising budget! You can get the same amount of sales on the fraction you are spending now. Lets just take a look at the math quick.

If you spend $5000 a month and get 100,000 clicks where 100 people buy, meaning 0.1% of your visitors actually buy something. A 0.1% CCR is considered very poor so if you are willing to invest just one months worth of advertising expenses and raise your rate to just 0.2%, you just doubled your sales. These optimizations can be done piece by piece so next month you decide to do some more optimization and now you are up to 0.3% and so on.

As you can see, lots of traffic won’t do you any good if your site is not converting well. Optimizing your click conversion rate offers a huge payoff by exponentially boosting your sales, reducing your advertisement needs and can be done incrementally.

MySpace Version: I Am Rich MySpace
Facebook Version: I Am Rich Facebook

Rules of the game
Tip: Please feel free to click here and use our forums if you have suggestions for new items or any other ideas to improve the game

Live like the top 1% and flaunt your money! Start with $1,000,000 and build a huge bank account. The money just rolls in and all you have to worry about is figuring out how to spend it. Buy anything you want and impress your friends with your deep pockets.

You will earn $10,000 an hour by your self and can hire people to make you even more money! To hire someone, just send them an app invitation and watch your earnings grow. If they accept they will become your employee and start making you an extra $10,000 an hour. You can have as many employees as you want. You can all get rich together.

As your wealth grows you unlock more and more items to buy such as cars, houses, jewelry, art, mansions, private islands, celebrities, buildings, famous monuments, ships, and much much more!

You can also sell your items. Item prices fluctuate based on how many people are buying them or selling them. You can make a lot of money by buying low and selling high but be careful, sometime prices might drop dramatically due to unforeseen circumstances. Get your friends to help you inflate the prices and become rich together!

You also get Influence Points for completing Offers on the Get More Cash page. These influence points can be used to drive the price of an item up 5%. So if you are heavily invested in a particular item, you can use your influence to drive up your profits. Just click the info link on any item to use your influence.

Impress your friends with extravagant gifts. Who can refuse a 10 Karat ring or a brand new Ferrari?! You will be able to use them as a tax write off and get 50% you spent back to buy even more stuff.

Your wealth will also be displayed on your profile for everyone to see along with all the things you own. Impress your friends and everyone else with all your cool items.

Live big and flaunt your money! After all, YOU ARE RICH!

You can still complete offers and earn money, or you can share the offers your friends might be interested in with your social network and make even more money. Each one of our offers now features a variety of one click links which you can use to share with your friends. Our offers range anywhere from shopping discounts, free trial offers, surveys, articles, pay per click websites and much much more. Making money online has never been this easy.

All the points you earn will be added up each week and the one with the highest points earns an extra cash bonus. This bonus is the cash pool shown on the front page which grows each time someone makes money on the site. The more people participate the more is up for grabs each week.

http:///www.duelingninjas.com

DuelingNinjas is a massively multiplayer online role playing game for people who like ninjas. We wanted to build a website that is a fun community based around a game. The game is simple yet addicting and it offers a fun interactive way to meet people and take social networking to a different level. In this online social game you are able to create a ninja representation of yourself and meet other ninjas from around the world. It aims to bring like minded, ninja loving people together and to do what ninjas do best. Fight!

DuelingNinjas was created because of the need for a simple, and fun free online ninja game. The rules are easy and the general idea is to just have fun and waste some time. This free ninja fighting game is meant for people of all ages and all nationalities. It is meant to be a place where ninjas can come together and meet other people who are enthusiastic about ninjas. It is not meant to compete with other social networking sites, it is meant to be a game with some social features.

This is our experimental site for breaking into the social networking scene.  We will see what it takes to promote this site and what it takes to make the site popular enough to promote it self. We will be starting off with out standard promotion strategies and will move on from there as necessary. We will be posting updates on the project as needed. We hope this will be a good learning experience for us and others who are interested in getting a website / online business started.

Screen Shot:

As time went on, we got pore web development and information technology consulting projects which was great for business but they never made it onto our website or they just did not get the exposure they deserved do to the static orientation of the website.

In today’s world, information is key and the web is a great way t distribute information. Our new websit would focus on just that. We chose to use somethign that looked more like an online blog then or static site. We want to open up channels of communication with our customers and potential customers. We want to offer new way of learning about our company and wha we are all about.

We present you the new SoliTech GmbH website which promises more insight into the company and opens up new way of communication and customer feedback. Please explore our website and leave us comments on what you think.

Old website screen shots:

http://www.rewardchamp.com

Reward champ was created by and is hosted by SoliTech GmbH. Careful attention was paid to was paid to the interface and usability. The site uses many AJAX features for refreshing points and lists and is Search Enigin Optimized for capturing traffic. The site has exprienced healthy growth since it started and continues to do so.

Screen Shots:

http://www.rafflezar.com

RaffleZar was created and is hosted by SoliTech GmbH. It was discontinued after our new site RewardChamp was created. RaffleZar has some extensive Search Engine Optimization done and has drawn a large amount of traffic during its peek performance.

Screen Shots:

CameraZar is based on the Associate-O-Matic program and has been customized for our neds. It features several custom pages that pull RSS feed content with videos and other camera news. It also pulls information from the wiki related to cameras. The content is part of the extensive Search Engine Optimization doe to the website.

Screen Shots: